{"id":360,"date":"2023-02-06T19:51:08","date_gmt":"2023-02-06T19:51:08","guid":{"rendered":"https:\/\/funhel.com\/?p=360"},"modified":"2023-02-06T19:52:18","modified_gmt":"2023-02-06T19:52:18","slug":"customer-insight","status":"publish","type":"post","link":"https:\/\/funhel.com\/index.php\/2023\/02\/06\/customer-insight\/","title":{"rendered":"Customer insight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"360\" class=\"elementor elementor-360\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db9cec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db9cec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-545d863\" data-id=\"545d863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48604b4 elementor-widget elementor-widget-text-editor\" data-id=\"48604b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">El\u202f<\/span><i><span data-contrast=\"none\">customer insight<\/span><\/i> <span data-contrast=\"none\">es una interpretaci\u00f3n de los\u202f<\/span><b><span data-contrast=\"none\">comportamientos de los consumidores<\/span><\/b><span data-contrast=\"none\">\u202fque tiene por objeto aumentar la eficacia de un producto o servicio, as\u00ed como aumentar las ventas.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Los<\/span><span data-contrast=\"none\"> clientes <\/span><span data-contrast=\"none\">son<\/span><span data-contrast=\"none\"> el centro<\/span><span data-contrast=\"none\"> de cualquier estrategia de marca, y <\/span><span data-contrast=\"none\">las redes sociales, el big data, <\/span><span data-contrast=\"none\">los dispositivos, <\/span><span data-contrast=\"none\">el internet de las cosas\u2026 todas ellas juegan en dos direcciones;<\/span> <b><span data-contrast=\"none\">por un lado empoderando a los clientes, y por otro, como receptores de insights para que las compa\u00f1\u00edas conozcan mejor a sus consumidores.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El reto<\/span> <span data-contrast=\"none\">est\u00e1 en descifrar qu\u00e9 se puede hacer con toda la informaci\u00f3n que se obtiene.<\/span><span data-contrast=\"none\"> Desde alcanzar nuevos consumidores hasta atraer nuevos leads, los departamentos deben trabajar en conjunto y deben estar coordinados para alcanzar dichos objetivos.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><b><i><span data-contrast=\"none\">Los \u201cCustomer Insights\u201d representan la verdad sobre el cliente basada en su comportamiento, experiencias, creencias, necesidades o deseos<\/span><\/i><\/b><i><span data-contrast=\"none\">.<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Como<\/span><span data-contrast=\"none\"> hemos visto, los datos solo son valiosos si ayudan a la Organizaci\u00f3n a tomar mejores decisiones, a continuaci\u00f3n <\/span><span data-contrast=\"none\">hay 4<\/span><span data-contrast=\"none\"> tips para convertir datos en\u202f<\/span><i><span data-contrast=\"none\">insights<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><ol><li><span data-contrast=\"none\"> Identificar el\u202f<\/span><i><span data-contrast=\"none\">customer journey<\/span><\/i><span data-contrast=\"none\">\u202fpara capturar cada punto de contacto.\u00a0<\/span><\/li><li><span data-contrast=\"none\">Concentra toda<\/span><span data-contrast=\"none\"> la informaci\u00f3n recabada en una \u00fanica plataforma que permita una visi\u00f3n global para actuar sobre los resultados conseguidos.<\/span><\/li><li><span data-contrast=\"none\"> Conseguir alineamiento interno entre todos los departamentos involucrados.\u00a0<\/span><\/li><li><span data-contrast=\"none\"> Cuantifica<\/span> <span data-contrast=\"none\">los resultados obtenidos<\/span><span data-contrast=\"none\"> y convi\u00e9rtelos en objetivos.<\/span><\/li><\/ol><p><span data-contrast=\"none\">\u00bfCrecer el n\u00famero de clientes? \u00bfAumentar la lealtad de los conseguidos? \u00bfMejorar las v\u00edas de <\/span><span data-contrast=\"none\">comunicaci\u00f3n<\/span><span data-contrast=\"none\">?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Adicional te dejo las 3 R para identificar un buen Insight:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u2013 Debe ser\u202fRAZONADO para, partiendo de uno o varios indicios<\/span><span data-contrast=\"none\"> para <\/span><span data-contrast=\"none\">derivar en una mejor comprensi\u00f3n del cliente.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u2013 Tiene que ser\u202f REAL, articulado como la respuesta a una necesidad no cubierta.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u2013 Debe ser RELEVANTE\u202fpara un target concreto. Es vital focalizarlo en un inter\u00e9s compartido por un segmento de la poblaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Los <\/span><b><span data-contrast=\"none\">\u201c<\/span><\/b><b><i><span data-contrast=\"none\">Customer Insights<\/span><\/i><\/b><b><span data-contrast=\"none\">\u201d<\/span><\/b><span data-contrast=\"none\"> son una fant\u00e1stica herramienta para incrementar la confianza hacia la marca. <\/span><span data-contrast=\"none\">Las<\/span><span data-contrast=\"none\"> Organizaciones que conocen a sus clientes tienen mayor capacidad para satisfacer sus necesidades y esto deriva en mayor lealtad y confianza hacia la marca.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En la actualidad las marcas deben conseguir estar muy cerca del cliente si quieren perdurar en el tiempo. Las Compa\u00f1\u00edas que sepan identificar por qu\u00e9 los clientes act\u00faan y sienten de determinada manera lograr\u00e1n una ventaja competitiva que las ayudar\u00e1 a construir relaciones de largo plazo. No olvidemos que a todos nos gusta que nos escuchen.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:270}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El\u202fcustomer insight es una interpretaci\u00f3n de los\u202fcomportamientos de los consumidores\u202fque tiene por objeto aumentar la eficacia de un producto o servicio, as\u00ed como aumentar las ventas.\u00a0 Los clientes son el centro de cualquier estrategia de marca, y las redes sociales, el big data, los dispositivos, el internet de las cosas\u2026 todas ellas juegan en dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":4,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions\/365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funhel.com\/index.php\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}